Discover how to create your shipping and returns policy, including:
Providing a comprehensive policy for returns and exchanges instills confidence in you, your business and your products. And trust has a huge impact on your bottom line. One study featured in the Journal of Marketing found that customers who received free shipping on returns increased their purchases over the next two years by 58 to 357%.
Developing a comprehensive plan can actually reduce the resources you spend on returns and keep your customers coming back. Even though the customer may not be satisfied with their original purchase, handling the return professionally will ensure their continued patronage.
Loyalty is earned by providing an awesome experience even when your product or service wasn’t a perfect fit.
When it comes to updating or even adding a returns policy to your site, there are a few best practices to abide by. We’ll outline these below, but we’ve also included some additional tips and tactics on what to include.
This is a potential differentiation factor between you and your competitors. Be sure you offer the better customer service experience from beginning to end, starting with ensuring they know your policy and ending by living up to your customer’s expectations of your promise.
Finally, don’t forget to play fair. If you make a change to your policy, be sure to honor the old policy if an order was placed before the change took place.